The Olympic spirit is in the air, not withstanding Canada's loss to the USA, but the coming up contest with Russia.
I have been very interested in large format/space advertising especially when it is interactive. I saw a demo of an app based on Flash that projected using four projectors. It was projecting grass.
When someone ran along, the grass waved like some one was running through it.
Think about it.
How about an interactive display in the path that runs along Roy Thompson hall in Toronto which let's you race 50 m with a world class athlete and see how far you could reach?
It could be a valuable training tool as well. You could race with any athlete you like!
On a different but related note, try out Reactrix (http://www.google.ca/#/m/search?uipref=6&q=Reactrix&channel=gp1&og=gp&source=gp)
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